[dhgeyer]

Originally Posted by Easy Rider

It only takes ONE accident with a greedy rider and/or shyster lawyer to screw up a good thing.

I don't know if that had anything to do with it or not. My guess is it was more of a case of a slight change in business model due to the rather astounding growth the business had, particularly in the area of service. They are pretty consistently the top dollar earning BMW motorcycle service department in the USA. Their service wing is as big as the average car dealership's, only with smaller and more bays. They have two vans and two full time drivers picking up and delivering bikes from as far away as Connecticut and Vermont. If they tried to cover that with loaners, they'd have to have a pretty big fleet of them. I'm guessing it's more cost effective to do what they're doing.

They still have a small number of demo bikes, particularly in the more popular models they sell.