I have mine mounted in the rear fender .... those strips i have on mine i mounted to the inner lower sides of the fender (aside the wall of the tire) pointing at the hub. Trust me, the light will find the chrome and light it
It is worth emailing that guy though, he will sell you single strips at a HUGE discount from what you'd pay auto zone. I seen cycle gear had a 9" strip just like i have (red) and they want 40.00!!!!!!!! I almost fell over lol. I think i paid 10 bucks from SSRider.